Your Full-Spectrum Brand Licensing Partner
for Russia and the CIS

We are your dedicated, end-to-end brand licensing agency serving Russia and the entire CIS region. From initial market research and IP registration to licensing deal-making and rigorous anti-counterfeiting enforcement both online and offline — our in-house team manages every aspect of your brand’s presence.

By bundling all the necessary services into one seamless offering, we help you unlock maximum licensing revenue, safeguard your reputation and consumer trust, and achieve growth otherwise impossible in one of the world’s most complicated regions — all without diverting your own resources or capital.

Our Core Activity: Brand Licensing & Commercialization

As a full-range licensing agency, our primary mission is to monetize and expand your brand throughout Russia and the CIS.

We handle each stage of the licensing lifecycle, providing you with a turnkey solution that includes strategic planning, legal structuring, quality control, marketing support, and ongoing performance monitoring.

We can realize your ideas

  • Comprehensive scouting of prospective licensees across manufacturing, retail, and e-commerce sectors - with in-depth financial and operational due diligence to select partners who truly align with your brand values and revenue objectives
  • Tailored drafting, negotiation, and execution of licensing agreements that ensure protection of your intellectual property and define clear payment structures — with standardized sales reporting, royalty accounting systems, and interim performance tracking
  • Detailed style guides, mock-up approvals, and quality-control protocols to maintain brand consistency and product integrity — paired with collaborative marketing campaigns and point-of-sale strategies designed to boost licensed product visibility and sales

MEDIA IP GROUP PROVIDES

Market Analysis & Segmentation

  • Research consumer trends, competitive dynamics, and brand fit in key categories

  • Map out priority territories, distribution channels, and retail formats
Agreement Structuring
& Legal Safeguards
  • Customize license terms—territory, duration, exclusivity, and renewal options

  • Incorporate penalty clauses, minimum‐guarantee commitments, and performance milestones
Design Oversight
& Quality Assurance
  • Review prototypes, artwork, packaging, and in-store displays before production

  • Deliver style guides and brand‐usage manuals to licensees, enforce adherence
Licensee Onboarding & Activation
  • Finalize contracts, collect upfront fees or guarantees, and coordinate promotional rollouts

  • Train licensee teams on brand standards and reporting requirements
Ongoing Management
& Reporting
  • Collect monthly, quarterly, and annual sales reports; audit royalties as needed

  • Analyze performance data by product line, region, or sales channel; recommend optimizations
Marketing Collaboration & Co-Promotion
  • Co-create cross-promotions, marketing partnerships, and social-media initiatives
  • Monitor campaign ROI, adjust tactics, and generate post-launch performance summaries

MEDIA IP GROUP ENSURES

While licensing does drive growth, infringers and counterfeiters of all kinds and in all product supply chains can erode your revenue to meager bits and pieces — and damage consumer trust and your reputation long-term, across any consumer groups and generations at once.

That’s why we combine brand licensing with a rigorous all-quadrant protection program — offline and online monitoring and enforcement — backed by a complete, comprehensive suite of legal support services.

The true essentials of unlocking the full market potential in one of the world’s most complicated landscapes: Brand Protection & IP Enforcement.

  • IP Rights Registration
    & Strategic Advising

    • Full-service industrial design, trademark, patent, database and software registration

    • Drafting of commissioned-works agreements, work-for-hire contracts, and assignment agreements

    • Renewal, assignment, and licensing of registered rights to optimize your intangible-asset portfolio

    • Customs recordation to intercept fake goods at border checkpoints

  • Online Infringement Detection & Takedowns

    • 24/7 automated scanning of e-commerce platforms, social media marketplaces, websites, apps, and digital ads

    • Identification and documentation of unauthorized listings, pirated audiovisual content, and cybersquatting domains

    • Removal requests to platform administrators, executed under notice-and-takedown protocols

    • Fully actionable applications to national internet oversight authorities for ISP‐level blocking of repeat‐offender sites

    • Legal actions for domain transfers, injunctions, and claims for damages

  • Offline Anti-Counterfeiting Operations

    • Nationwide monitoring of manufacturing facilities, wholesale hubs, and retail outlets, in coordination with enforcement agencies when needed

    • Controlled test purchases to gather and establishing legally admissible evidence of illicit trade

    • Collaboration with customs authorities and regulatory bodies

    • Full case management—from cease-and-desist letters to civil lawsuits, administrative sanctions, and criminal prosecutions

    • Coordination of site raids, product seizures, and destruction of counterfeit inventories

Scale of Protection Services
Media IP Group is Capable of Providing

  • Infringement incidents documented and stopped monthly — hundreds monthly

  • Counterfeit items seized and destroyed — hundreds of thousands of units per year

  • Illicit web links blocked — millions per month

MEDIA IP GROUP DELIVERS

  • Rapid expansion of your licensing footprint with minimal in-house investment
  • Predictable, recurring royalty revenue and upfront fees
  • Elevated brand recognition through consistent, high-quality licensed products
  • Transparent oversight of every licensed SKU, territory, and partner

Email us to explore licensing opportunities:

welcome@mediaipgroup.com